Franchise Advice 101: Everything About Franchising Your Martial Art Business

How to franchise your martial arts business? Well, having a professional by your side can help you with pro franchise advice to help you become a successful franchisor. Also, running martial art franchises is profitable in Australia. The revenue of mixed martial arts industries in Australia was $68.4 million in 2022 (a 7.5% increase from previous years). Thus, starting a franchise in the martial arts industry has a lot of benefits.

But can you franchise your martial arts school whenever you want? Well, NO! You should know the utmost hacks to be successful in your franchising game. And we’ll talk about that in the below blog post.

Why franchise your martial arts business?

One of the biggest questions you may have in your mind is why you should franchise your martial arts business. Well, there’re tonnes of reasons apart from the growth percentage.

And here’re 5 of them,

1. Consumers are drawn like a magnet when it comes to martial arts.

2. Bodyweight workouts are one of the most common and approachable reasons behind it.

3. Another common reason behind the popularity of martial arts is to learn self-defence.

4. The martial arts industry is a centuries-old skillset and sport.

5. Martial arts industry will be less likely to get backdated. Hence, investing in it will bring huge benefits.

What will most ‘potential’ martial arts franchisees look for?

Finding franchisees isn’t tough when you’ve got a proven business model. But there’re tonnes of ‘potential’ franchisees nationwide and you can’t sell your franchise to a random person.

Most franchisees look for the below 5 facts when choosing a martial arts franchise opportunity,

1. A proven and successful business model that can financially benefit them.

2. The success of your other franchisees and their journeys running your franchise units.

3. A business model that’ll give them much freedom and flexibility to run the business.

4. Associated to a franchise company with loyal customer base and financial success.

5. Expert training programs and support from startup to marketing to be a good martial arts franchisee.

What should you do to attract the ‘ideal’ franchisees for your martial arts business?

When looking for the ‘ideal’ franchisees for your martial arts franchises, you should ensure that you’re offering the right items. And the following 5 tips from experts that you should follow,

1. When hiring a franchisee for your martial arts business, you must offer them a set of the best possible designs to choose from. It’ll help them find the best layout for their karate school. Also, offer the Operation Manual (OM) to your franchisees to let them know the ways you run your martial arts business.

2. Your franchisees don’t have to be a black belt to run your franchise units. Hence, you must help your franchisees recruit the top instructors and managers and run the martial arts franchise.

3. If most of your consumers sign up for the martial arts school through your site, then you must offer a site for your franchisees. It’ll help them to connect with potential consumers and grow your martial art business across the country.

4. Even if the franchisees have some sort of ideas about the martial arts industry, you must train them to educate them about the martial arts business. It’s an important aspect of running a business. Ensure to systematise all aspects of your martial arts programs to ease the entire process. Offer comprehensive training programs with practical experience to your franchisees either in-person or online.

5. Include your martial art franchisees in your marketing programs to help them to run the business. Having access to your brand’s print advertisements, social media channels, flyers and direct mail pieces can help them increase the student-member base.

Ending with,

Are you planning to franchise your martial arts brand? Having a franchise consultant by your side can help you with professional franchise advice. All you’ll have to do is ensure that you’re hiring the right team for your franchising journey.

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