How to Franchise “My” Business? 6 Tips for Florist Shop Franchisors

Are you wondering about how to franchise “my” business for your floral brand? Well, consulting with a professional franchise consultant can help you with that. Franchising is one of the greatest ways to expand your floral shop nationwide. It means letting others run their businesses under your brand using your shop’s logo and name. As per stats, the Australian floriculture industry has experienced a surge growth in the last 10 years. It’s also expected to grow up to USD $3172.00 million with a CAGR of 4.10% between 2023-2028. So, franchising will be a great way to expand your brand nationwide. But you must ensure that your brand is ready for it. Or else, you may end up ruining your franchises. As per a 2022 report, 67% of franchisors fail within their first 2 years for not being able to sell a single franchise. Hence, you should ensure that your floral brand is lucrative enough for people to invest in. How? Well, we’ll discuss that in the below blog post.

How To Make Your Flower Brand Lucrative Enough For People To Invest?

One of the most vital rules to becoming a successful franchisor is having enough franchisees. If you don’t have adequate numbers of franchisees, it’d be tough to expand your brand nationwide. And here’re some tips you can include in your franchise model to make people invest in it,

1. One of the most essential reasons someone will be interested to invest in your brand is popularity. If your florist shop is popular in your community, franchisees will be more than happy to invest in it. Hence, check if you’ve enough market demand in your local market. Alongside that, also check outside of your community.

2. You can also attract franchises by offering them help in finding the right location. No one knows about your flower business more than you. Hence, you’ll be the ideal person to help your franchisees to choose the ideal site. Make sure that your chosen locations have higher demands for flowers and your brand.

3. All franchisees look for support from their franchisors. And being a florist franchisor, you should support your franchisees. You can help them with the site, technical manpower, and eCommerce support.

4. Franchisees with a ‘get rich faster’ mentality are a red flag. But no one will want to invest in franchises without thinking of profits. And you can help your franchisees with it. Even if they’re experienced, introduce them to your preferred raw material suppliers. Hence, you can save more money on bulk orders and help your franchisees make profits.

5. Franchisee training is a must. Mentioning it beforehand can attract potential franchisees to invest in your floral franchises. Training like innovative wedding decorations, bouquet designs, etc., are a great option.

6. Last, but not least, ensure to visit every franchise store at least once in two months. It’ll also help you upkeep the units and offer necessary support to franchisees. It can also help you to keep track of your franchisees' performance.

Are you planning to expand your florist shop across the country? Instead of asking about how to franchise “my” business, consult with professionals. Having the right knowledge and skills, they’ll be the best people to help you.

Read More: IS IT A GOOD IDEA TO OWN FRANCHISES IN MULTIPLE LOCATIONS